Hey readers, I’m Jesse Gernigin. You might remember me from my last post where I talked about how to increase earnings. I want to say thank you to everyone that reached out to me! I met some amazing people and built some great relationships.
Most of my relationships started with people asking me the same question. They wanted to know how to get clients.
My suggestion, freelancing. [Michelle has a great article here on becoming self-employed]
Freelancing is super easy. You don’t need a website, a portfolio or a hundred testimonials. To get started freelancing you need a skill that solves people’s problems. You a great writer? Perfect! You can write emails, ghost write serials and create content for blog posts. You a photographer? Awesome! You can manage visual design and branding for blogs and websites.
It’s that easy!
So why don’t more people freelance? Getting started can be confusing. There are a lot of voices about how to do it and even more places to look for work. People don’t know how to get started freelancing.
How do I get Started Freelancing?
To get started in freelancing you need to do one thing. Get clients. Working with clients is the fastest way to get better. Working with clients reveals your strengths, exposes your weaknesses and helps you grow. If you’ve tried freelancing in the past you probably felt overwhelmed. Everywhere you looked it seemed like freelancers were working all the time why you couldn’t get a single response to your emails.
How did these freelancers do so well? What were they doing that you weren’t? Simple. They were focused on getting clients. Most freelancers don’t focus on getting clients they focus on getting work. There is a big difference between getting a client and getting work.
What Stage Hypnotism Taught me about Getting Clients
When I started as a stage hypnotist I made big mistakes. I didn’t charge clients enough. I didn’t value my services high enough. I didn’t see how to create continual streams of revenue once my show was over.
I was blind to the business of being successful.
I was fixated on getting shows instead of cultivating clients. Success in a service isn’t in purchases. Success in service lays in getting clients. I got a mentor and he taught me to generate clients. I stopping trying to ‘close’ sales and everything changed after that.
Get Clients, Not Dollars
We need to change how we think of clients. Resist the urge to see a client as a pile of dollar signs. Correlating clients to money makes the client an ends to a mean. Clients are not an ends to a mean. A great client can be an ongoing source of income and an introduction to other clients. Un-successful freelancers see clients as cash deposits. They find a client. They remove the money. They move on.
If you want to be a freelancer who constantly gets work you have to change how you see clients. Let me share with you a trick I learned in my stage hypnosis business.
Stage Hypnosis Trick For Success.
As a stage hypnotist you usually work with a client once a year. Most clients become lifelong clients. Once a year bookings can continue ten years in a row. That means clients who hired you for their event aren’t paying you $1200. No. That client that hires you ten years in a row is worth $12,000.
How differently would you treat a client worth $12,000 than a client worth $1200?
I’ve included a three step guide to getting your first client. Each step comes from my experience in booking clients, both as a freelancer and as a stage hypnotist.
Get Your First Client: A 3 Step Guide
Step 1) Solve a client’s problem:
If you want clients you have to go where they are. Are you a freelance writer? Consider trying out Fiverr or Upwork. Want to work with businesses directly? Find out what organizations, meet ups and group events they attend.
[Interested in learning more about writing for freelance? Michelle has a great post here]
You need to go where your clients go to satisfy their needs. You need to find a shared space you can interact with clients.
Here are some examples:
A massage therapist networking at their gym.
A cross fit trainer using his networks email list to promote a webinar about healthy eating to sale clients on his nutrition planning service.
Step 2) Don’t try to sound smart:
I’ve lost freelancing and stage hypnosis clients by trying to sound smart. Clients don’t want a freelancer more interested in sounding clever than solving their problems. Clients want to hear their needs spoke back to them in their language offering them clear solutions.
My mentor helped me increase my stage hypnosis bookings by training me to speak to a client’s needs. Successful freelancer’s knows the solutions clients look for. Tell your clients in easy to understand terms why what you offer will benefit them. If you are a copywriter you don’t win clients by telling them you craft organic seo rich content. A great copywriter wins clients by telling them the article you’ll write for them will get readers to join their email list.
Learn what a client wants and sale it to them. Use the language your clients use. How? Read two and three star book reviews for books in your specialty. The language the reviewers use reflect the language your client’s will use.
[A great way to reach client’s at their level is to create a content friendly environment. Check out Michelle’s post here for starting a blog with Bluehost]
Step 3) Make proposals about the client:
When I started freelance writing I made the mistake every freelancer makes. I tried to sell clients myself instead of my service.
Good proposals gives solutions to a client’s needs. If a client needs someone to write an awesome email don’t tell a client that you write emails all the time. Don’t tell clients you love writing emails. Don’t tell the clients about YOU.
If your client needs you to write an awesome email. Tell the clients what will be done for them. As a stage hypnotist my clients want fun, laugh filled events that both parents and students will love. Do a search for stage hypnotists in your area. None of them will say they offer safe, fun filled events.
The stage hypnotists you’ll find tell you how fast they are at hypnotizing people. They will have silly names and try to impress with outlandish claims. World’s Fastest. World’s Most Successful. World’s Funniest.
I book more shows as a stage hypnotist and get more clients as a freelancer by focusing on what a client needs instead of what I need. Great proposals focus on what you can do for a client and not what you have done.
You have everything you need to get started! Freelancing is a lot of fun. My suggestion is start small. Pick a goal and clearly define what you want to accomplish. I would suggest on getting one client. [Need help starting? Michelle’s post offers great ways to make money at home here]
Why one client?
If you can get one client you can get three clients. If you can get three clients you can get eight clients. Eight clients a month for twelve months is a full time salary. Are you ready to take the leap?
Interested in learning more? Jesse Gernigin has included FOR FREE unlimited access to his Side Hustler’s Insider List. Join and you’ll also receive his ‘Best 5 Hacks for getting your First Client Ebook. Join HERE.
Was it hard finding your first client? What scares you about starting a side hustle?